StoneBlue.com Web Development
About me – Ken Stone
Tree House Achievements
What excites you about this project?
Tell me briefly about your company:
What makes your product better than those of competitors?
Describe your goal for this project in less than 10 seconds?
What products and services are required to achieve these goals?
What is the fewest number of steps required to achieve these goals?
What are your primary online business objectives with the site redesign?
What are your secondary objectives? (Increase sales, reduce customer service calls, etc)
How will you measure the success of the solution?
Describe your typical customer:
What emotions do customers feel when using your product?
How does your typical customer interact with the website?
What is your target market?
How will people find out about your company?
How do you plan to get repeat visitors?
What is the primary “action” the user should take when coming to your site? (purchase, become a member, search for information, etc.)
Use a few adjectives to describe how the user should perceive the new site. (Ex: prestigious, friendly, corporate, fun, forward-thinking, innovative, cutting edge, etc.) Is this different than current image perception?
Do you feel your current site promotes a favorable user experience? Why? Why not?
What specific areas of your current site do you feel are successful? Why are they successful?
What shortcomings exist with the current site?
Have you conducted usability tests on your current site? If so, how long ago?
How important is it to maintain your current look and feel, logo, and branding?
List any URLs of sites you find compelling. What specifically do you like about these sites?
What is your target platform and browser (if you know)?
Will you have database functionality (dynamic content generation, search capabilities, personalization/log-in, etc.)? Do you already have a database in place?
Will you have a need for secured transactions (e-commerce)? Do you already offer transactions online?
Will you require other specific programming needs (personalization, search capability)?
What is your budget for this project?
Who are the decision makers for this project and what is the turnaround time?
What staff will be involved and what are their roles?
What is your deadline?
Can this project be divided into phases in order to accommodate budget and timing constraints?
Who is in charge of the content and how much time will be dedicated to it?
Will this site use existing content from the current site?
Stone Blue Project Client Questionnaire – Requirements Analysis
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